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Essential Cleanse
Essential Cleanse Essential Cleanse Essential Cleanse
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Essential Cleanse


Regular price $29.00

A sulfate, paraben and silicone free, deep cleansing shampoo.
Formulated for all hair types.

Essential Cleanse is an invigorating and refreshing hair purifier that is concentrated & lathers generously on application, containing conditioning properties that have continuous and long lasting effects with regular use, while shielding color-treated hair from environmental stripping for long-lasting color retention.

Measured amounts of Serum Infusions (Hydrating, Smoothing or Volumizing Infusions) can be blended into the shampoo in the palm of your hand under the shower for personalized performance enhancement and instantly customize the product to the needs of your hair on that day.


250ml (8.4fl.oz)


Martinsson King Signature (floral/citrus with a fresh linen finish).

Directions of use

Apply a teaspoon-sized amount into the palm of your hand. Add 2-4 pumps of chosen Infusion (as required) then mix and apply directly to your wet hair. Massage through for 1-2 minutes, then rinse.

*A second shampoo maybe required for maximum cleansing results.


  • Paraben & sulfate free.
  • Silicone free.
  • Color & Keratin safe.
  • Heat style protecting.
  • Not tested on animals.


  • Ability to personalize product.
  • Naturally conscious ingredients.
  • Sophisticated, clean fragrance.
  • Professional performance.
  • Long-lasting condition & shine with regular use.


Sodium Lauroyl Sarcosinate - a cleansing and foaming agent that enhances the suppleness and sheen, especially in hair that is chemically damaged.

Sodium Lauryl Sulfoacetate - a cleansing agent derived from coconut and palm oils.

Cocamidopropyl Betaine - a cleansing agent, emulsifier & conditioner made from coconut oil.

Glycerin - a naturally sourced rapeseed oil derived humectant, designed to retain moisture.

Coco-glucoside - a natural, ultra mild, cleansing agent derived from coconut oil and fruit sugar.

Decyl Glucoside - a natural, renewable, plant-derived, biodegradable mild non-ionic cleansing agent.

Acrylates Copolymer - a stabilizer/thickener for viscosity. Makes the product easier and more convenient to use.

Glycol Distearate - a naturally occurring fatty acid that contributes to the feel of the product’s texture.

Trisodium Sulfosuccinate - a cleansing agent of coconut origin.

Citric Acid - a weak organic acid found in citrus fruits. It is a natural preservative.

Sodium Benzoate - a common preservative used for eco-labeled products.

Polyacrylamidopropyltrimonium Chloride - a substantive and durable conditioning polymer for hair.

Polyquaternium 113 - shields oxidative color-treated hair from surfactant stripping for long lasting color retention.

Trisodium Ethylenediamine Disuccinate - naturally-derived, improves the efficacy of preservatives and antioxidants, contributes to color protection from trace metals found in water and gives washability in both soft and hard water.

Sodium Hydroxide - an inorganic compound used to control pH levels.

Phenoxyethanol - a preservative alternative to parabens.

Caprylyl Glycol - a humectant and skin conditioning agent that lends moisturization, emollience and wetting properties.

Sodium Chloride - salt

Fragrance - includes Limonene (a scent ingredient and solvent naturally occurring in the rind of citrus fruit)

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